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Adobe Summit 2019 | L739 - Expertly Optimize Conversion Rates with Adobe Target



Lab Details

Become a conversion rate master, and supercharge your critical KPIs by testing and personalizing with Adobe Target. Adobe Target helps marketers, product owners, and developers execute A/B tests and multivariate testing (MVT) seamlessly across digital screens. We’ll start with the basics and go under the hood to address how to implement Adobe Target with a single line of code. Discover how Adobe’s three-step guided workflow supports fast-paced iteration on experience testing and personalization. In this hands-on lab:


  • Use the Visual Experience Composer to modify, move, hide, and show site elements
  • Interact with Adobe Experience Cloud core services, such as shared audiences from Adobe Analytics to Adobe Target
  • Launch A/B and MV tests, and experience targeting activities live in the user interface This session is for beginner and intermediate business audiences and does not require previous use of Adobe Target.


Siddharth Jain, Product Manager, Adobe

Mike Mineer, Tech. Enablement Delivery SME, Adobe

Session Length

1h 30m

Digital Lab Manual

Experience League Intelligent Guidance | Adobe


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