Discrepancy between visitors/visits and App Startups



Hi there,

It seems recently Push Notifications Received has been populated for the DPS tracking but since then I have seen a discrepancy between visitors/visits and App Startups. As long as the push notification is received, it records a visitor and visit, but not all of them seem to have triggered an app startup. That means the no. of visitors are over reported as not all of them actually went into the app, right? Any suggestions on how to go about this if we want to know the real no. of visitors that opened the app? Or is this not what's supposed to be reported i.e. the discrepancy indicating an tracking implementation error?

Any help is really appreciated. Thanks!


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