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Adobe Champion Program




Join the Adobe Champion Program and become a part of a global community of passionate product experts who are driving thought leadership and innovation!  

The Adobe Champion Program is not just about recognition; it's an exhilarating journey of personal and professional growth that puts you at the forefront of industry leadership. Imagine being part of a select group shaping the future of Adobe products, sharing your expertise, and accelerating your career in the process. 

Learn more about Adobe’s Champion Program below!   

The Adobe Champion Program, which started over a decade ago, has evolved into a prestigious opportunity that extends to top product users of Adobe Analytics, Adobe Experience Manager & Adobe Marketo Engage.  

As an Adobe Champion, you'll enjoy a plethora of benefits: 

  • Knowledge sharing and networking with global product experts; 
  • Direct collaboration with Adobe product teams, influencing product roadmaps, participating in beta testing programs, and helping develop product-specific certification exams; 
  • Exclusive speaking, content creation and thought leadership, and personal branding opportunities at marquee events like Adobe Summit, Developers Live, Experience Makers Live, and webinars; 
  • Custom creative assets and banners recognizing you as an Adobe Champion for social media channels (e.g., LinkedIn) and Adobe Experience League Community; 
  • Exclusive Adobe Champion swag that sets you apart; and  


🥳An invitation to our in-person Adobe Champion Forum, where you’ll have an incredible opportunity to connect with your fellow Champions, participate in personal and professional development, and collaborate with Adobe product leaders!


Adobe Champion Eligibility 

Adobe Champion requirements vary slightly between the Adobe Analytics, Adobe Experience Manager & Adobe Marketo Engage Champion Programs. Below are the some of the criteria we are looking for in our next class of Adobe Champions: 

  • Have 5+ years of product expertise as a practitioner;
  • Passionate about sharing your expertise and knowledge with the broader customer and partner community; and
  • Have a strong history of engagement and acts of advocacy. Examples may include the following;
    • Adobe User Group Program
    • Adobe and Industry In-person and virtual events
    • Experience League Community & Marketing Nation Community
    • Experience Maker Awards
    • Personal blog and LinkedIn communities
    • Adobe certification
  • In addition, we require our Adobe Marketo Engage Champions to have their Adobe Business Practitioner (AD0-E559) or Adobe Architect Master (AD0-E560) certification. 

As Matthias Wermund (Vice President, Valtech), 2x Adobe Experience Manager Champion, describes: "The Champion Program is not only a badge of excellence, but it also makes you part of a group of leaders who all provide unique perspectives on the products and solutions we use every day." 

What Is the Time Commitment?  

While there are no hourly engagement requirements, we encourage consistent engagement in collaborative opportunities to support the broader product community. Generally, Adobe Champions spend 4-6 hours per month participating in and supporting Adobe Champion Program initiatives. 

Joe Reitz, a six-time alumnus of the Adobe Marketo Engage Champion Program, describes how the Adobe Champion Program impacted him: “The Marketo Champion Program has transformed my career. As a Champion, I was introduced to a priceless network of Marketing Operations experts from around the world. This iron-sharpens-iron community has shaped how I think about marketing, as well as how I can differentiate myself as a leader in any work environment.” 

How Can I Apply? 

Applications open annually in May and close in June. Don't miss the chance to be part of something extraordinary! This is your opportunity to showcase your expertise and embark on a year-long journey of professional development, thought leadership, and exclusive engagements with the Adobe product team. 

Adobe Champion Applications are now OPEN NOW through June 7th! Use the links below to apply for the program that best fits your expertise:

If you have additional questions, please reach out to advocacy@adobe.com  


Current Adobe Champions 

Adobe Analytics Champion Program  


Adobe Experience Manager Champion Program  


Adobe Marketo Engage Champion Program  



Level 3


Is there a similar program looking to be established for Adobe Target? 




Hi @Mycal_Tamariki  - At the moment, No. But in future, yes, we might have one  


Level 3


Hi @Jagpreet_Singh_  Just following up on this to see if there is any movement on establishing a similar program for Target   Very keen to see something similar created. Cheers 


Level 2


Hi, I am an AEM Developer with 0-2 years of experience, can i participate in  Adobe Champion Classes??