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Adobe target setcustomer ID cross platform


Level 3


We are trying one scenario where user goes from native mobile app to website,

Here we need to create audience based on the native app behavior and then use that audience to target in website.

To accumplished this passing the customer ID both in native app and webstie using setcustomer ID function .


Even though id is correctly passed both in native and website, Target Offer is not getting delivered in website. Here it is considering the user as a different visitor.

Can any one help in this regard, will this scenrio work or we need to pass the ECID from native to Web using URL parameter.

1 Reply


Level 4



Not a Target expert -- but got some recommendations from an internal team that you likely need to pass the ECID. 


For future reference, the Target forum might be a better spot for your questions!