Jane Marketer wants to run a cross-sell campaign. In this campaign, 10 days following a purchase, the buyer gets an email delivery suggesting another product category based on the initial product purchased. So for example, if the customer bought jewelry, the follow-on email would suggest a handbag purchase. Using techniques you have already learned in the training, how might you set up this campaign workflow? Discuss specific Activities and how they would be configured.
From our weekly vILT session:
Glen Leavitt 2: wait activity
Karen Haas: if $ > 0 in last 10 days, suggest new product based on product categories
Karen Haas: spend
Todd Lukowski: purchase date = getdate()-10 or something like that