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Scenario 2: Trigger email campaign



Jane Marketer wants to run a cross-sell campaign. In this campaign, 10 days following a purchase, the buyer gets an email delivery suggesting another product category based on the initial product purchased. So for example, if the customer bought jewelry, the follow-on email would suggest a handbag purchase. Using techniques you have already learned in the training, how might you set up this campaign workflow? Discuss specific Activities and how they would be configured.

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From our weekly vILT session:

Glen Leavitt 2: wait activity

Karen Haas: if $ > 0 in last 10 days, suggest new product based on product categories

Karen Haas: spend

Todd Lukowski: purchase date = getdate()-10 or something like  that