Interaction lets you respond in real time during an interaction with a given contact (a customer or target) by making them a single or several adapted offers. For example, these can be simple communication messages, special offers on one or several products or a service. Offers are sent to contacts via
Inbound (website or call center)
Outbound (email delivery, direct mail or SMS within a marketing campaign)
Interaction lets you create and manage a catalog of offers, and configure the eligibility rules , application theme linked to them. Finally, you can use the simulation module to calculate the impact of an offer presentation. For more on this click here.