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Implementation Tidbits: Adobe Campaign


#1. Enabling Interaction & Offer Management

Interaction lets you respond in real time during an interaction with a given contact (a customer or target) by making them a single or several adapted offers. For example, these can be simple communication messages, special offers on one or several products or a service. Offers are sent to contacts via

  • Inbound (website or call center)
  • Outbound (email delivery, direct mail or SMS within a marketing campaign)

Interaction lets you create and manage a catalog of offers, and configure the eligibility rules , application theme linked to them. Finally, you can use the simulation module to calculate the impact of an offer presentation. For more on this click here.

The Adobe Campaign implementation guides serve as a one stop shop for all implementation needs. For more information, refer to following thread

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