Here is an overview of the latest features added to Adobe Campaign Standard - release 18.1 of January 2018. To see the complete list of changes - including bug fixes - consult the Release Notes.
Note that this new version will be progressively deployed in the upcoming weeks.
Reporting for Fatigue Management
Reporting for Fatigue Management is a dedicated, configurable report displaying the impact fatigue rules have on deliveries across the Email, Push, SMS, and Direct Mail channels within a specified date range before send. With the added insight of being able to quickly see all conflicting campaigns in a single view, marketers are able to plan marketing campaigns according to set the fatigue rules more effectively, and prioritize communications.
Report Sharing allows you to share your reports with Adobe Campaign users as an email attachment including on an automated recurring basis. Users who receive recurring reports have the ability to unsubscribe from these communications via a dedicated link in each email.
Push Message Preview - Preview push notifications on iOS and Android devices from within the push notification content editor to see exactly what your recipients will see before testing or executing the delivery. For more information, refer to the detailed documentation.
Content Available - When apps are not opened over longer periods of time, their data can become outdated. This results in the data having to be updated or replaced at the moment a user finally opens the app, which can cause delays in using the app. With the added support of Content Available, Adobe Campaign users can wake up their app to refresh its data in the background when delivering a push notification, enabling greater consistency and control over a user’s in-app experience.
Mutable Content - With the added support of Mutable Content, Adobe Campaign users can now leverage their mobile app extensions to further modify the content or presentation of arriving push notifications sent from Adobe Campaign. For example, users can leverage Mutable Content to:
decrypt data that was delivered in an encrypted format
download images or other media files and add them as attachments to a notification
Schedule recurring Email, SMS, and Push notifications to be delivered at a specific day/time in every recipients’ time zone ensuring that your messages are delivered at the right time without setting up multiple deliveries.