Here is an overview of the latest features added to Adobe Campaign Standard - release 17.2 of the 30th March 2017. To see the complete list of changes - including bug fixes - consult the release notes.
Dynamic Reporting provides a new generation of fully customizable and real-time business reports. Based on visual dynamic pivot tables and graphics, this feature lets you drag and drop variables and dimensions to analyze the efficiency and effectiveness of your marketing campaigns. Dynamic reporting also enables you to create your own business reports from scratch and save them for later use.
Trigger a workflow from another workflow using the new Signal activity.
With the ability to start one workflow from another, you can now support more complex customer journeys.You can better monitor the customer journeys and react in case there are issues.
Several workflow activities have been updated:
End activity: a new tab allows you to specify a workflow to trigger after this activity has been executed.
Update data activity: use the new empty outbound transition to add an End activity that triggers another workflow. Empty outbound transitions do not carry any data and do not consume unnecessary space on the system
Points of Interest data integrates Adobe Campaign with Adobe Analytics for Mobile. A brand can collect data from users' mobile locations - called Points of Interest - when users open the brand's app. This enables the brand to leverage Adobe Campaign workflows in order to send personalized messages based on the users’ locations. This channel leverages the Mobile core service’s SDK.
Please note that using this feature requires Analytics for Mobile, which is a paid solution.