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Adobe Campaign Standard 17.2 - Latest Features - March 2017

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florentlb

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florentlb

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florentlb

31-03-2017

Here is an overview of the latest features added to Adobe Campaign Standard - release 17.2 of the 30th March 2017. To see the complete list of changes - including bug fixes - consult the release notes.

 

                                       

Functionality

Description

Dynamic reporting

Dynamic Reporting provides a new generation of fully customizable and real-time business reports. Based on visual dynamic pivot tables and graphics, this feature lets you drag and drop variables and dimensions to analyze the efficiency and effectiveness of your marketing campaigns. Dynamic reporting also enables you to create your own business reports from scratch and save them for later use.

For more information, refer to the detailed documentation.

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Dreamweaver integration (Labs)

With the Adobe Campaign and Dreamweaver integration, you now have an integrated process for creating email campaigns with Adobe solutions.

You can edit Adobe Campaign emails in Dreamweaver and have the content seamlessly synchronized between the both solutions.

For the initial release, the integration is available as a "Labs" feature and works only with Dreamweaver Pre Release Beta. If you want to activate it, please contact AC-DW-integration@adobe.com.

For more information, refer to this video.

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Manual send time optimization

You can now manually define a custom sending time per recipient – at the delivery level or using a workflow.

Two new options are available:

  • All recipients receive the message with their time zone taken into account.

  • Each recipient receives the message at a computed date and time defined by a formula.

For more information, refer to the detailed documentation.

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Push notifications: improvements

The push notification channel has been enhanced with several improvements:

  • New authoring interface

  • Silent notifications

  • Interactive push

  • Rich content support

  • Payload size calculator

For more information, refer to the detailed documentation.

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Workflows: new Signal activity

Trigger a workflow from another workflow using the new Signal activity.

With the ability to start one workflow from another, you can now support more complex customer journeys.You can better monitor the customer journeys and react in case there are issues.

Several workflow activities have been updated:

  • End activity: a new tab allows you to specify a workflow to trigger after this activity has been executed.

  • Update data activity: use the new empty outbound transition to add an End activity that triggers another workflow. Empty outbound transitions do not carry any data and do not consume unnecessary space on the system

For more information, refer to the detailed documentation.

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Workflows: new Read audience activity

Start your targeting process with an existing audience that you can easily select and refine in one activity.

For more information, refer to the detailed documentation.

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Points of Interest data

Points of Interest data integrates Adobe Campaign with Adobe Analytics for Mobile. A brand can collect data from users' mobile locations - called Points of Interest - when users open the brand's app. This enables the brand to leverage Adobe Campaign workflows in order to send personalized messages based on the users’ locations. This channel leverages the Mobile core service’s SDK.

Please note that using this feature requires Analytics for Mobile, which is a paid solution.

For more information, refer to the detailed documentation.

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REST APIs

Resources linked at any level to the profiles or services resources are now available in the API.

For more information, refer to the detailed documentation.

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Florent.

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Amit_Kumar

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Amit_Kumar

MVP

Amit_Kumar
MVP

02-04-2017

Thanks Florent, It would be great if Adobe/You can provide me a server build package for v7 for some testing before we ask our customer to upgrade their servers.

Got  access to client setup though it looks same with some changes in the UI so It would be nice if we can have access to a v7 server.

Regards,

Amit

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florentlb

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florentlb

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florentlb

03-04-2017

Hi Amit,

Build package for v7 should be available following your usual process to access new builds.

Florent.