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Adobe Campaign Flavors

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Hi all, I see that there are three Adobe Campaign Flavors, Classic, Standard and Prime. Documentation lists the features of each of them, but does not elaborate their relative advantages/disadvantages. Things like Classic is available on cloud as well as on premises while Standard is available on cloud only. What about Prime? Kindly suggest when I should prefer Classic to Standard and vice versa. Also, since Prime is the best of both worlds, why cant I propose Prime to client all the time? Is it the costliest of all three? Appreciate your support. Thanks, Rama.

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