Adobe Campaign Insider Monthly Webinar Series
Session Topic:
Team, skills, and organizational design required to support cross-channel marketing with Adobe Campaign
Recording URL: https://adobe.ly/3Pd8zVo
About the Session:
In today’s cross-channel and digital world, consumers are empowered to engage wherever, whenever, and however they want. And the marketer must be ready, otherwise they risk a poor customer experience, or worse, attrition. The answer is not just a marketing platform that supports the orchestration of messages across channels, but also having a marketing organization that supports planning, execution, and measurement of marketing campaigns across all channels.
Join this session to learn about:
- Industry trends and challenges
- Building blocks for an optimal marketing organization
- Where to start; change management
- Skills assessment
- Customer success stories
Session Speakers:
- Linda Reed, Campaign Consulting Practice Leader, Adobe
- Bruce Swann, Principal Product Marketing Manager, Adobe
Please feel free to reach out for any queries and feedback through the below comment section.
Sukrity Wadhwa