[Webinar | September 21] Team, skills, and organizational design required to support cross-channel marketing with Adobe Campaign

Adobe Campaign Insider Monthly Webinar Series

Session Topic: 

Team, skills, and organizational design required to support cross-channel marketing with Adobe Campaign

Recording URL: https://adobe.ly/3Pd8zVo 

About the Session:

In today’s cross-channel and digital world, consumers are empowered to engage wherever, whenever, and however they want. And the marketer must be ready, otherwise they risk a poor customer experience, or worse, attrition. The answer is not just a marketing platform that supports the orchestration of messages across channels, but also having a marketing organization that supports planning, execution, and measurement of marketing campaigns across all channels.

Join this session to learn about:

• Industry trends and challenges
• Building blocks for an optimal marketing organization
• Where to start; change management
• Skills assessment
• Customer success stories

Session Speakers:

• Linda Reed, Campaign Consulting Practice Leader, Adobe
• Bruce Swann, Principal Product Marketing Manager, Adobe

Please feel free to reach out for any queries and feedback through the below comment section.