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Hello @Sukrity_Wadhwa ,
Can you, please, let me know if there are any potential risks in terms of deliverability when using emoticons in subject line?
Thank you!
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Most ISPs are putting more weight on user actions and specially, negative user actions like complaints. Using an emoji in your subject line alone would not put emails in the spam folder. It's possible that it may be slightly factored into an overall score for some algorithms but for the major ISP it would have no impact.