Session - The Walgreens 80/20 Rule for Email Innovation
In a rapidly evolving email marketing landscape, what are leading brands doing to stay ahead? Hear how Walgreens is finding the right balance between “data centricity” (sticking to what you know works) and innovation (experimenting and planning for the future) to create a highly personalized customer journey. Jeff Karasinski, Walgreens’ senior manager of Loyalty and Personalization, and Guy Hanson, VP of Customer Engagement at Validity, discuss Walgreens’ digital transformation journey.
In this session:
- Learn how Walgreens is using the 80/20 rule to create a cutting-edge, customer-centric email experience that’s built on the foundation of data
- The tactics and technologies foundational to their success
Wednesday, Mar 16 | 1:30 PM - 2:00 PM PST
Guy Hanson, VP Customer Engagement, Validity
Jeff Karasinski, Sr. Manager of Customer Marketing Platforms - CRM, Walgreens
Adobe Campaign, Not Product Specific
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