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Shweta Ram is a Senior Solution Consultant who works across Experience Cloud Products focusing on Customer Journey Management based out of India. She has over a decade of experience running Customer Experience driven transformation profiles.. Shweta uses her experience to drive recommendations to drive lifecycle based campaigns, driving integrated use cases and campaign personalization to drive conversions.
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@shwetar Hello, thank you for joining. I have a question related to the personalization. Some Adobe consultants suggest to use for example recipient.salutation instead of targetData.salutation for faster execution. Could you, please, confirm that the tool can faster do personalization if value comes from Recipient table but from temporary tables in workflow? Unable to see a difference in the speed execution on MTA server during replacing a value (apart from additional effort for campaign practitioners to bring ad-hoc (targetData) value in the workflow).
Thank you in advance.
Hi @Milan_Vucetic , Yes, you are correct. This recommendation probably comes from best practices we follow while referring to temporary tables. The recommendation is subject to how tables are structured, size of tables, nature of workflows, number of personalization elements and more. One of the reasons i suspect for this suggestion could be that temporary tables could result in the size of the database increasing significantly and eventually the size limit being reached therefore slowing down the speed of execution.
Additionally, here is a document to help you guide how to decide on the data model and structures based on attributes needed:
Hope this helps.
Thanks for taking the time to answer our questions today!
This question was originally posted by Community member @roshang :
On viewing Marketing channel report, there is some inflation in visits. Attaching marketing channel report for the reference. Page Views are lower than visits. What can be the possible reason for this inflation?
Hi, Thanks for the query. This is something we often see with reports. While the exact nature of the campaign and the report may need some investigation. But this is something we commonly see. The primary reason is the way in which Visits and Page views are tracked. Page views counts the number of times a page is viewed. Visits counts the number of sessions for visitors. One visit consists of one or more page.
My understanding is that Visits can be higher in the Marketing Channel Report over Marketing Channel Instances if Direct/Session refresh are set to NOT override Last Touch. Since visits are incremented each time a new channel is hit, a user could hit multiple channels in one session. Is that a correct understanding?
If the business just wants a very high level report of traffic (not conversions) coming from each Marketing Channel, which is the most accurate metric to use? Visits? Marketing Channel Instances? or Campaign Click Throughs (I read somewhere that this could be used as Visits metric)? As you can see here, there is quite a discrepancy in values. I don't know which metric accurately answers the question, "how many customers came from (Marketing Channel)?"
Thanks in advance!!
Thanks for the question, this has been answered on the AA community :https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/marketing-channel-instanc...
I have seen this response and read through it many times prior to reaching out to you. However, I don't believe it answers my question. The answer in the post is comparing the SUM of the Visits in a Marketing Channel report vs the SUM of the Visits in a site wide report. As you can see here, on a given day, the sum of the Visits in the Marketing Channel report is higher, since a customer can touch multiple channels in a Visit. As stated in that post you are referencing, the total Visits is always the same because of de-duplication. I am specifically asking about the comparison between Marketing Channel Visits and Marketing Channel Instances, as shown in my original screen shot.
Marketing Channel Visits
Site Wide Visits:
Here’s an Idea in the Community where I feel your expertise on the topic could be really beneficial.
This was originally posted by Community member @David__Garcia :
Description - I'd like to be able to leave notes or descriptions on workflow canvases, perhaps an extra tab space on all activities to write notes for marketers? and then change the activity with an icon on the corner which shows notes are inside, perhaps even bring up a popup showing the notes or summary on highlight of the activity Icon. Also allow to add notes on canvases, see examples below.
Current Behaviour – non
Here's another question from the Community originally posted by Community member @roshang :
I have a question regarding Campaign UTMs data. The campaign data was populating correctly till yesterday. When I checked the campaign report today, all of the historical data is wiped out and showing 'unknown'.
But a new dimension 'Tracking Code' contains all the campaign data. I just wanted to inquire is there any new update regarding campaign tracking or tracking code or is there any other way to sort this issue
(Attaching screenshot for your reference)
Tracking code report
Hi @roshang , Trust you are well and this issue is resolved. While this needs some investigation. A few reasons could be that an event fires without a conversion variable, or the variable is not available or not specified. Another scenario could be that the moment the event occurs (revenue), the corresponding users had no tracking code.