Issue coordinating Adobe Campaign email sends with SDR tools (Salesloft/Groove)

[VolticAg]

Hi all,

We’re running into a coordination issue between Adobe Campaign Classic v7 and our SDR team’s outreach using Salesloft (soon moving to Groove/Clari).

The problem:
When Adobe Campaign sends out nurture emails, we have no way to pause or suppress contacts that are actively in an SDR cadence. This results in some leads getting touched by both marketing and sales on the same day — creating confusion and over-communication.

Things we’ve tried:

• Using a Salesforce field to mark leads in active sales cadences

• Creating exclusion queries in Campaign workflows based on that field

• Testing wait steps + custom triggers in Campaign workflows

We’re still facing timing issues because of sync delays and inconsistent cadence enrollment flags.

Has anyone successfully implemented a real-time suppression system or workflow that prevents Adobe Campaign emails from going out when a contact is mid-sequence in Salesloft or Groove? Ideally without having to manually update lists every day.

We wrote a quick breakdown of the issue and possible solutions here:

Any suggestions or proven setups would be much appreciated!

— [Abdul Haseeb Kamal], Voltic Agency

[abhinav99]

Hi @VolticAg ,

Basically, you need a suppression mechanism that ensures contacts “in cadence” aren’t hit by marketing emails.Below are some options to explore:

Real-time API: You can use the Sales Engagement API during audience prep to query and exclude active contacts. Most accurate but requires scripting and careful batching.

Webhooks – Push cadence updates directly into ACC via middleware or APIs, enabling instant suppression.

Automated sync jobs – Use ETL/middleware (Workato, Zapier, Mulesoft) to update suppression tables in ACC multiple times per hour.

Exclusion activity – Leverage ACC’s built-in exclusion logic to filter out anyone flagged “in-cadence.”

There are some pros and cons for above for each approach.

Regards,

Abhinav