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Adobe campaign+Adobe analytics

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Level 1

Hi,

 

I was trying to move receipent details like age,gender

from acc to adobe analytics.

We connected adobe campaign with adobe analytics 

via data connector.

Is there any possible way to do it.

Appreciate your help.

 

Thanks,

Vishnu 

1 Accepted Solution

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Correct answer by
Level 7

Hi @Vishnuk ,

 

Select the connector you have set in your email delivery in the properties-> Web Analytics.

Screen Shot 2020-06-24 at 2.24.50 pm.png

You can pass the parameters in your email link as shown in below eg: Append the required parameters after the url. 

<a href= "https://www.adobe.com/?age=<%= recipient.age %>&gender=<%= recipient.gender %>"</a>

 

Also, if the parameters are consistent for some specific URLs , then you can enrich the Adobe Analytics formula in the edit section by checking "overloading the formula" and then you need not append the parameters manually every time in each of the email links. 

Screen Shot 2020-06-24 at 2.31.46 pm.png

You can test it by sending test emails and clicking on the email links and check in the browser if all the parameters are visible as configured.

Thanks.

 

 

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6 Replies

Avatar

Correct answer by
Level 7

Hi @Vishnuk ,

 

Select the connector you have set in your email delivery in the properties-> Web Analytics.

Screen Shot 2020-06-24 at 2.24.50 pm.png

You can pass the parameters in your email link as shown in below eg: Append the required parameters after the url. 

<a href= "https://www.adobe.com/?age=<%= recipient.age %>&gender=<%= recipient.gender %>"</a>

 

Also, if the parameters are consistent for some specific URLs , then you can enrich the Adobe Analytics formula in the edit section by checking "overloading the formula" and then you need not append the parameters manually every time in each of the email links. 

Screen Shot 2020-06-24 at 2.31.46 pm.png

You can test it by sending test emails and clicking on the email links and check in the browser if all the parameters are visible as configured.

Thanks.

 

 

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Level 2

Hi Anita,

 

Thanks for the helping in this.Do you have any example code to use in enrichment of calculated formula for tracked URLs.

 

Regards,

Vishnu.

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Level 7

Hi @Vishnuk @vvishnu033 

 

Can you please let me know if you want to set up the formula for any particular url like you need to append the additional parameters only when your url has certain string . e.g. "google.com" in it then append ?

 

Thanks.

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Level 1

Hi Anita,

 

Actually we connected adobe campaign with adobe analytics via data connector.

We are receiving the default fields like no.of opens,click rate etc., in the report suite configured in the adobe analytics.

But we also need additional values like recipient details age,gender to make report in a better view.

 

Please let us know what kind of code/configuration would be the solution for the above case.

 

Thanks,

Vishnu.