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A/B Testing for Inbound Interactions

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Level 2

7/11/22

Currently, A/B testing allows you to compare multiple versions of a delivery against each other, in order to identify which one will have the biggest impact on the targeted population. This requires a delivery to be presented to the client and doesn't work well for different inbound offer options.

 

Idea is for A/B testing to be able to be preformed at the Inbound Offers level.