Segmentation -
A segment (or an audience) is a set of users who share common attributes. In Audience Manager, you create segments with server-side rules. These rules let you build audience groups based on site visitor attributes such as:
- Behavior.
- Demographics (age, gender, income, etc.).
- Other characteristics you can define in the user interface.
In this webinar learn the basics of Audience Manager creating traits, segments and learn the technique of data modeling in Adobe Audience Manager.
Webinar Link - Segmentation Best practices and Modeling
Note: The link above will open Adobe Connect plugin to play the recording.
Below is timeline of the sections in webinar and relevant documentation links -
| Chapter | Starts at
|
|---|
| Fundamentals of Data Management Platform / AAM | 2:30 |
| Understand Traits in AAM and methods to create | 7:30 |
| Create segments In AAM and typical use cases / configuring Recency and Frequency | 10:00 |
| Segment Activation | 20:00 |
| Audience Lab | 23:00 |
| Algorithmic Modeling | 24:15 |
| Session Key Takeaways, Q & A | 37:45 |
