2017 was a successful year for Adobe Audience Manager for it being ranked a leader again among DMP platforms by Forrester and crowned with many other business accomplishments. Enterprises are continuing to adopt our solutions and enabling marketers to effectively communicate with their audience.
With the urge to improve and betterment of our products, we have been on our toes to release product features month over month and 2017 was no different. To name a few - ‘Audience Analytics’, ‘Folder Traits’ and ‘Actionable Log Files’ were some of the major features released.
Check the list of features released in 2017 with their respective guides.
Feature Release / Enhancement
Audience Analytics (Send Audience Manager Segments to Analytics)
Audience Analytics lets you send Audience Manager segments to Analytics. To use this feature, you create an Analytics destination and map segments to it in Audience Manager.