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New Features released in 2017

Gaurang

Community Manager

17-01-2018

2017 was a successful year for Adobe Audience Manager for it being ranked a leader again among DMP platforms by Forrester and crowned with many other business accomplishments. Enterprises are continuing to adopt our solutions and enabling marketers to effectively communicate with their audience.

With the urge to improve and betterment of our products, we have been on our toes to release product features month over month and 2017 was no different. To name a few - ‘Audience Analytics’, ‘Folder Traits’ and ‘Actionable Log Files’ were some of the major features released.

Check the list of features released in 2017 with their respective guides.

Feature Release / Enhancement

Description

Link

Audience Analytics (Send Audience Manager Segments to Analytics)

Audience Analytics lets you send Audience Manager segments to Analytics. To use this feature, you create an Analytics destination and map segments to it in Audience Manager.

https://marketing.adobe.com/resources/help/en_US/aam/create-analytics-destination.html

Profile Merge Rules

Learn about the enhancements in building profile merge rules

https://marketing.adobe.com/resources/help/en_US/aam/profile-link-intro.html

Outbound Hadoop Sequence Files

Export data from Audience Manager into your own Hadoop instance using a native binary Hadoop Sequence File format (SEQ).

https://marketing.adobe.com/resources/help/en_US/aam/outbound-seq-files.html

Audience Lab

Learn the Tips and use cases of Audience Lab

https://marketing.adobe.com/resources/help/en_US/aam/audience-lab-use-cases.html

Folder Traits

Folder traits let you automatically aggregate traits that reside within the same folder and all child folders into a targetable segment.

https://marketing.adobe.com/resources/help/en_US/aam/folder-traits.html

Audience Marketplace for Data Buyers

Understand data feed subscription workflows.

https://marketing.adobe.com/resources/help/en_US/aam/c_marketplace_buyer.html

Integrate Audience Manager with Target

New content describes how to send Audience Manager segments to Target.

https://marketing.adobe.com/resources/help/en_US/aam/aam-target-integration.html

Trait Details

Understand about traits and the new Trait Audit Log

https://marketing.adobe.com/resources/help/en_US/aam/trait-details-page.html

DCS API Methods

Use DCS APIs by using GET or POST methods to send and retrieve data from AAM.

https://marketing.adobe.com/resources/help/en_US/aam/dcs-api-methods.html

Inbound Data File Validation

We have a new parser for inbound files. Read this article to find out which characters you should avoid in your inbound files.

https://marketing.adobe.com/resources/help/en_US/aam/inbound-file-contents.html

How are you using these features on a day to day basis ? Let us know in the thread below.

Happy Data Managing

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