New Features released in 2017

[Gaurang]

2017 was a successful year for Adobe Audience Manager for it being ranked a leader again among DMP platforms by Forrester and crowned with many other business accomplishments. Enterprises are continuing to adopt our solutions and enabling marketers to effectively communicate with their audience.

With the urge to improve and betterment of our products, we have been on our toes to release product features month over month and 2017 was no different. To name a few - ‘Audience Analytics’, ‘Folder Traits’ and ‘Actionable Log Files’ were some of the major features released.

Check the list of features released in 2017 with their respective guides.

Feature Release / Enhancement	Description	Link
Audience Analytics (Send Audience Manager Segments to Analytics)	Audience Analytics lets you send Audience Manager segments to Analytics. To use this feature, you create an Analytics destination and map segments to it in Audience Manager.	https://marketing.adobe.com/resources/help/en_US/aam/create-analytics-destination.html
Profile Merge Rules	Learn about the enhancements in building profile merge rules	https://marketing.adobe.com/resources/help/en_US/aam/profile-link-intro.html
Outbound Hadoop Sequence Files	Export data from Audience Manager into your own Hadoop instance using a native binary Hadoop Sequence File format (SEQ).	https://marketing.adobe.com/resources/help/en_US/aam/outbound-seq-files.html
Audience Lab	Learn the Tips and use cases of Audience Lab	https://marketing.adobe.com/resources/help/en_US/aam/audience-lab-use-cases.html
Folder Traits	Folder traits let you automatically aggregate traits that reside within the same folder and all child folders into a targetable segment.	https://marketing.adobe.com/resources/help/en_US/aam/folder-traits.html
Audience Marketplace for Data Buyers	Understand data feed subscription workflows.	https://marketing.adobe.com/resources/help/en_US/aam/c_marketplace_buyer.html
Integrate Audience Manager with Target	New content describes how to send Audience Manager segments to Target.	https://marketing.adobe.com/resources/help/en_US/aam/aam-target-integration.html
Trait Details	Understand about traits and the new Trait Audit Log	https://marketing.adobe.com/resources/help/en_US/aam/trait-details-page.html
DCS API Methods	Use DCS APIs by using GET or POST methods to send and retrieve data from AAM.	https://marketing.adobe.com/resources/help/en_US/aam/dcs-api-methods.html
Inbound Data File Validation	We have a new parser for inbound files. Read this article to find out which characters you should avoid in your inbound files.	https://marketing.adobe.com/resources/help/en_US/aam/inbound-file-contents.html

How are you using these features on a day to day basis ? Let us know in the thread below.

Happy Data Managing