Some of the benefits of using algorithmic modeling are:
Data accuracy: The algorithm runs regularly, which helps keep results current and relevant.
Automation: You don't have to manage a large set of static rules. The algorithm will find audiences for you.
Save time and reduce effort: With our modeling process you don't have to guess at what traits/segments may work or spend time resources on campaigns to discover new audiences. The model can do this for you.
Reliability: Modeling works with server-side discovery and qualification processes that evaluate your own data and selected third-party data that you have access to. This means you don't have to see the visitors on your site to qualify them for a trait.
Learn more about algorithmic modeling in the following links -