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Adobe Summit 2019 | S109 - Creating an Audience Center of Excellence

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jantzen_belliston-Adobe
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08-02-2019

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Session Details

Today’s marketing leaders have a shared central vision: to communicate to their audiences effectively and efficiently. But today’s marketing teams live in siloed reality. Media teams maintain their own use cases, tactics, and metrics. The same goes for their counterparts on personalization teams and CRM teams and agency partners. These silos can make it challenging to execute holistic, audience-based programs and tactics. Learn how you can set up your technology investments and teams to beat the silos and create a collaborative audience center of excellence (COE) that drives success for your organization. Key takeaways:

Highlights:

  • Best practices for selecting COE roles and personas
  • Process models for driving organization effectiveness
  • Example COE operational structures that drive success

Speaker(s)

Nina  Caruso, Product Marketing, Audience Manager, Adobe

Matthew Wudy, Vice President, IT Product Management, Kohls

Session Length

1h

Catalog Link

S109 - Creating an Audience Center of Excellence

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