Consumers are more informed and vigilant about their personal data than ever before. Marketing responsibly in your data-driven marketing and audience management initiatives can no longer be an afterthought. The tenants of GDPR (General Data Protection Regulation), California Consumer Privacy Act (CCPA), and other privacy-focused industry changes will impact and inform your digital marketing strategy. In this session, we’ll dig deeper into privacy-related implications of device graphs, data collection and retention, and second-party data sharing. Adobe will also talk about the capabilities within Audience Manager, Adobe’s DMP (Data Management Platform) that follow privacy-by-design principles.
- Learn about prevailing privacy trends in the world of digital marketing
- Identify risks in your consumer data collection, retention, and consent management practices
- Adobe will also discuss Audience Manager features for managing data privacy and governance
Kunal Chopra, Product Manager, Adobe
Fatemeh Khatibloo, Featured Speaker, Principal Analyst, Forrester
S103 - Privacy: Not a Trend But a Differentiator
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