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Adobe Audience Manager Virtual Meetup - July


Level 10


Profile Identification with Profile Merge Rule

Is creating a consistent brand experience across devices challenging? Adobe Audience Manager simplifies the process of creating it. Join Adobe Experts and learn the best practices of using Profile Merge rule in AAM and building a consistent brand experience across devices.

Know about the recent feature updates and real-world use cases of Profile Merge rule in the meetup.

Note: Registration is now closed. Check the virtual meetup recording here - Recap Profile Identification with Profile Merge Rules

6 Replies


Level 3


With the recently released backend feature, realtime cross device unsegmentation, the application of profile merge rule (Co-Op or profile link) in a segment result in all the linked device IDs of a single user to be unsegmented via calls made to the supported platforms when a criteria is met. Would this result in 'all the users' being dropped out of the segment population 'in the report' similar to segmentation?


Level 3

Thank you, Gaurang and Ankita for setting up a wonderful session. It was very clear and informative.



SBDS Global


Level 10

Hey Navin,

The virtual meetup recording is shared at the top in post description. I'm sharing the recording link again - Recording Profile Identification with Profile Merge Rules

If you have any feedback, please do let us know.