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AAM Platform Architecture: Data Flow Map


Level 10

Hi all,

I came across AAM Platform Architecture: Data Flow Map at Platform Architecture: Data Flow Map

How to read this map was discussed here, but the actual diagram itself was not.

There is so much data flowing across different components.

I want to know what data is flowing from where to where, why and how and also what the individual components are.

Could you please point me to its documentation?

I see Akamai, which is a CDN, and I am not sure why it is inside AAM.

Appreciate all your replies.



1 Reply


Level 10

Hi Rama,

Do read the following articles to understand the workflow illustrated in the diagram discussed in Platform Architecture: Data Flow Map .

To understand all AAM components read the System components Document and the article links recommended in the main article. System Components

The article has references to all AAM components -

Key components - Key Components in the Audience Manager System

Data Collection - Data Collection Components

Data Processing - Data Processing Components

Tag Management - Tag Management Components

Action components - Tag Management Components