I am new to Adobe Audience Manager and I am trying to evaluate the structure of an existing segment I am working with. I am confused about the impact of 2 consecutive "AND NOT", which I fear may be excluding from the segment much more than what they were intended to do.
To give you some more details, I want to address a population of prospects who have visited the website and have not filled a request form in that specified time frame.
I have added my comments after the ##
So the segment is built as follows:
All visitors (recency >=7days ago)
All visitors (recency <=30days ago) ## At this point we have a segment of "all visitors for the period 7-30 days"
Customers ## now the segment is "all visitors for the period 7-30 days who are not customers"
Filled a form (recency >=7days ago) ## This is where I start having problems. now the segment is "all visitors for the period 7-30 days who are not customers and have NEVER filled a form before the past 7 days"?
Filled a form (recency <=30days ago) ## This was supposed to limit the exclusion to the people who have not filled the form during the period 7-30. In my opinion with such a structure we are excluding from the 7-30 days not clients segments everyone who has ever filled a form, even if they filled the form 60 days before. Am I right?