Does Creating a cookie destination cause additional server activities & how to reduce Target server calls?

[caseyo84500701]

Hi all,

Two questions today: 

1. I'm curious if creating a cookie destination increases the number of server activities we're being charged for? 
   • We have one created to help QA segment qualifications, but our "Others" server call type category is running fairly high, as is the Target type.
2. Is there any way to reduce the number of times the Target server call type can be reduced? 
   • We are utilizing the server side integration via the ID service, and have Adobe Analytics with server side forwarding to AAM. Curious if there is a way to only trigger a Target segment query when a specific Analytics report suite fires or something like that.

All of the metrics I'm viewing are from the AAM Activity Usage Report.

Any recommendations are appreciated, thanks!