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AAM for Search


Level 5

Good afternoon,

I was wondering if someone had any examples of how they incorporated AAM into their search campaigns? Any suggestions are appreciated. Glenn

1 Reply


Level 9

Hi Glenn,

Within AAM you can set up a URL destination for Google Ads RLSA (Re Marketing List for Search Ads), check this help article:

Marketing Cloud Help

You can contact AAM customer care and get the exact steps to be followed on both sides and send data to Google Ads via URL (http parameters).


Varun Kalra