Will the next visit being counted to the last referrer?

[H_L]

e.g. user A searches something from Google, then landing to URL https://www.domain.com and started his/her visiting journey.

then:

Scenario 1:

the user keep active longer than 24 hours, then the hits afte the 24th hours will be counted as a new visit

Scenario 2:

the user keep inactive, then start active at the 31st minute - the 2nd visit starts

Will the 2 visits in Scenario 1 all be counted under referrer: Search Engine: Google?

Will the 2nd visit in Scenario 2 be counted under referrer: Search Engine: Google?

Background:

Asking this question is because we are on our SEO projects, we suddenly found, starting from 2 weeks ago, the Visits from Search Engine growth% is more than click increasing% from Google Search Engine.

I understand some said never compare Click data from Google to Visit data from AA, but this has never been happened in the past full 53 weeks.

if the clicks +5%, visit never increased over 5%.

but now, we found clicks +1%, visits increased 3%

So, the question came up in my mind, to see if there is any possibility caused this.

Thank you.

[Ishan_Sinha_ · Accepted solution]

The referrer persists throughout the visit unless it's overwritten by a referrer which is an external site (not defined in the Internal URL filters in the report suite settings). However, as the new Visit starts in the given scenario, the referrer will get updated to your internal site. But as it would be defined in the Internal URL filters list, it wouldn't show up in any Traffic Sources report like the Referrer report.