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H
H_L
Level 7
March 5, 2022
Solved

why use visits*bounce% for metric for specific referrer?

  • March 5, 2022
  • 1 reply
  • 1540 views

Hi there,

 

A question just come up to my mind: why people use Visits*Bounce% to evaluate the effective traffic from specific referrer?

It seems that Bounce, Bounce% are metrics match with Entries, for a site level Entries = Visits, but for a specific referrer, e.g. Organic Search or Referrer = Google.com, the Visits does not equal to Entries.

Will it more reasonable to use Entries*Bounce% as the metric?

E.g., when I set segment: visit level, referrer = google.com, then should use above metric instead of Visits*Bounce%.

 

Thanks.

H_L

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Best answer by yuhuisg

Thanks for that clarification about what you had meant about Entries.

I think you're trying to answer the question: "When a user lands on one of my subdomains, what are the chances that he's going to bounce?" Based on your observation about Entries and Visits per subdomain, basing Bounce% on Entries makes the most sense. If Visits were used, I don't think you'll be answering that question properly.

1 reply

yuhuisg
Community Advisor
yuhuisgCommunity Advisor
Community Advisor
March 6, 2022

You're right that using Visits doesn't make sense because there could be more than 1 Referrer per Visit. But in most cases, people come to a website via one method each time. So it's generally okay to assume 1 Referrer per Visit. It's not 100% guaranteed, but by-and-large, it's okay.

BTW your suggestion of using Entries instead of Visits doesn't make any difference, because as you've said, Entries = Visits.

    H
    H_LAuthor
    Level 7
    March 8, 2022

    Thanks for the reply.

    But for the last part of your reply, seems there is misunderstanding, what i mean "Entries = Visits" is for site or domain level, when apply to specific referrer, Entries does not equal to visits.

    E.g., for one of our subdomain, 50% visits come from Search Engine, but 75% Entries from Search Engine.

    So IMO, by using visits*bounce% is reasonable to site level but not reasonable to referrer type or referrer level.

    yuhuisg
    Community Advisor
    yuhuisgCommunity AdvisorAccepted solution
    Community Advisor
    March 8, 2022

    Thanks for that clarification about what you had meant about Entries.

    I think you're trying to answer the question: "When a user lands on one of my subdomains, what are the chances that he's going to bounce?" Based on your observation about Entries and Visits per subdomain, basing Bounce% on Entries makes the most sense. If Visits were used, I don't think you'll be answering that question properly.

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