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When setting up click tracking in Adobe Analytics, should we set it up at the hit or visit level? Thank you!

Forum|Forum|11 months ago
February 13, 2025
2 replies
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Analytics

Best answer by Jennifer_Dungan

Hi,

It really depends on what you are trying to achieve... generally speaking, you would track clicks (what button was clicked, on what page, etc) at a hit level. So that every subsequent tracking request for the rest of the visit doesn't count as "click x".

However, if you trying to correlate this to a conversion later in the visit, you might need to have some of the information set to a Visit level attribution to persist those values to the moment of conversion. Sometimes, rather than doing this on the click, an internal campaign is used instead (different from your external campaigns, the internal campaign can be a simpler notation to indicate an internal promotion was engage with).

Maybe if you told us a little bit more about your site, what the button does, and what you plan to report on it would help us to better provide advice.

U

user70977Author

To follow up, are there any concerns with using one vs the other?

Jennifer_Dungan

Accepted solution

Community Advisor and Adobe Champion

Hi,

It really depends on what you are trying to achieve... generally speaking, you would track clicks (what button was clicked, on what page, etc) at a hit level. So that every subsequent tracking request for the rest of the visit doesn't count as "click x".

However, if you trying to correlate this to a conversion later in the visit, you might need to have some of the information set to a Visit level attribution to persist those values to the moment of conversion. Sometimes, rather than doing this on the click, an internal campaign is used instead (different from your external campaigns, the internal campaign can be a simpler notation to indicate an internal promotion was engage with).

Maybe if you told us a little bit more about your site, what the button does, and what you plan to report on it would help us to better provide advice.

U

user70977Author

I have a follow-up question from this previous post: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/when-setting-up-click-tracking-in-adobe-analytics-should-we-set/m-p/737052#M56103

I have 2 questions:

1. If I am interested in click behavior using the user flow diagram, would we still be able to have this information if click expires at the hit level?

2. Why does click evar needs to expire at visit to look at the number of form conversions from a button? I thought since form conversions is already at the visit level, even if click expires at the hit, we can still see the # of form conversions from a specific button click. Does click need to expire at the visit in order to look at form conversions from a specific button?