Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn more

View all

Sign in to view all badges

SOLVED

Traffic with medium "Banner" in Direct marketing channel

francescop47742
Level 3
Level 3

Hi to all,

 

I have a doubt that I cannot resolve, for the "direct" marketing channel I register traffic that is tagged with the medium Banner.

2021-03-18_16h02_09.png

According to the marketing channel processing rules, all traffic registered with medium Banner should be tagged as a display,

 

2021-03-18_16h05_55.png

 

and in fact 85.8% of the time it will end up correctly on display.

 

2021-03-18_16h04_36.png

 

Why do you think 13.2% is tagged in direct marketing channel?

 

 

 

Thank you,
good day and good work,
Francis

1 Accepted Solution
evolytics_brian
Correct answer by
Community Advisor
Community Advisor

@francescop47742 - My assumption is that your "Medium" eVar is set to an expiration greater than "Visit", and since you're combining two different reports (Marketing Channel and Medium) in your breakdown, you're seeing a combination of a new channel ("Direct") and an old/existing Medium ("banner"). This happens because on a Direct visit, there are no utm_ parameters, so the Medium report persists the previous value ("banner" in this case) even though the channel has changed.

For example:

Visit 1:
- utm_medium=banner
- Referrer=[anything]

- Marketing Channel=Display

Visit 2:
- utm_medium=[does not exist]

- Referrer=[does not exist]
- Marketing Channel=Direct

In visit 1, your reports show what you expect. In visit 2, the channel changes to "Direct", but since there's no utm_medium value, that report does not change, and you see "banner" when doing the breakdown shown in your question.

View solution in original post

4 Replies
evolytics_brian
Correct answer by
Community Advisor
Community Advisor

@francescop47742 - My assumption is that your "Medium" eVar is set to an expiration greater than "Visit", and since you're combining two different reports (Marketing Channel and Medium) in your breakdown, you're seeing a combination of a new channel ("Direct") and an old/existing Medium ("banner"). This happens because on a Direct visit, there are no utm_ parameters, so the Medium report persists the previous value ("banner" in this case) even though the channel has changed.

For example:

Visit 1:
- utm_medium=banner
- Referrer=[anything]

- Marketing Channel=Display

Visit 2:
- utm_medium=[does not exist]

- Referrer=[does not exist]
- Marketing Channel=Direct

In visit 1, your reports show what you expect. In visit 2, the channel changes to "Direct", but since there's no utm_medium value, that report does not change, and you see "banner" when doing the breakdown shown in your question.

View solution in original post

francescop47742
Level 3
Level 3

hi evolytics_brian and thk for reply

 

All it's clear.

 

I checked my setup and maybe I found the issue.

 

Medium is a classification of the eVar "marketing channel classification" 

 

I setup channel's value to and evar that expire after a visit but have allocation as Original value (first), I attached the images

 

2021-03-19_09h21_45.png

 

 

2021-03-19_09h21_59.png

 

It could this setup create misleading in medium? 

evolytics_brian
Community Advisor
Community Advisor
@francescop47742 - That could definitely be your issue. If you're combining Last Touch Channel with a first-touch eVar, the data will show combinations of the two that you might not expect.
yuhuisg
Community Advisor
Community Advisor
@francescop47742 not related to your question: you have a question or a problem, not a doubt. A "doubt" is when you cannot believe or accept something. https://www.merriam-webster.com/dictionary/doubt