


Hi to all,
I have a doubt that I cannot resolve, for the "direct" marketing channel I register traffic that is tagged with the medium Banner.
According to the marketing channel processing rules, all traffic registered with medium Banner should be tagged as a display,
and in fact 85.8% of the time it will end up correctly on display.
Why do you think 13.2% is tagged in direct marketing channel?
Thank you,
good day and good work,
Francis
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@francescop47742 - My assumption is that your "Medium" eVar is set to an expiration greater than "Visit", and since you're combining two different reports (Marketing Channel and Medium) in your breakdown, you're seeing a combination of a new channel ("Direct") and an old/existing Medium ("banner"). This happens because on a Direct visit, there are no utm_ parameters, so the Medium report persists the previous value ("banner" in this case) even though the channel has changed.
For example:
Visit 1:
- utm_medium=banner
- Referrer=[anything]
- Marketing Channel=Display
Visit 2:
- utm_medium=[does not exist]
- Referrer=[does not exist]
- Marketing Channel=Direct
In visit 1, your reports show what you expect. In visit 2, the channel changes to "Direct", but since there's no utm_medium value, that report does not change, and you see "banner" when doing the breakdown shown in your question.
@francescop47742 - My assumption is that your "Medium" eVar is set to an expiration greater than "Visit", and since you're combining two different reports (Marketing Channel and Medium) in your breakdown, you're seeing a combination of a new channel ("Direct") and an old/existing Medium ("banner"). This happens because on a Direct visit, there are no utm_ parameters, so the Medium report persists the previous value ("banner" in this case) even though the channel has changed.
For example:
Visit 1:
- utm_medium=banner
- Referrer=[anything]
- Marketing Channel=Display
Visit 2:
- utm_medium=[does not exist]
- Referrer=[does not exist]
- Marketing Channel=Direct
In visit 1, your reports show what you expect. In visit 2, the channel changes to "Direct", but since there's no utm_medium value, that report does not change, and you see "banner" when doing the breakdown shown in your question.
hi evolytics_brian and thk for reply
All it's clear.
I checked my setup and maybe I found the issue.
Medium is a classification of the eVar "marketing channel classification"
I setup channel's value to and evar that expire after a visit but have allocation as Original value (first), I attached the images
It could this setup create misleading in medium?
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