We're seeing inflated adobe entries than GCM clicks and not sure why. How can we see entries onto the page even though we don't have clicks to the ad? We are looking at the cmpid (placement id) level.
We're noticing some cmpid with a few clicks and 100+ entries and some cmpid with 0 clicks and 100+ entries. After looking into it, we don't think it's bots (at least not the main source) but potentially the cmpid somehow firing multiple times. When we break down the cmpid, we are also seeing unique cookies for each entry.
Any ideas?
