Search engine (SEO) keyword to track in Adobe analytics

[KarthikH2]

Do we have any way to track organic keyword search terms in Adobe Analytics, using an API or any script? Please let me know if anything is implemented via any new methods.

[DanIMS1]

Hi @KarthikH2,

There isn't anything currently that is really useful in Adobe Analytics for organic keyword search terms. Process it so it's in the right format, then upload it to Adobe Analytics 

The best you could do is export the data from Google Search Console via the GSC Search Analytics API (or another search console using their API), process it so it's in the correct format then upload it to Adobe Analytics via the Data Source feature.
This won't tie the data together but show it as metrics that are only interactive with the keyword metric and the date metric. Which in my opinion isn't worth the hassle to get the data in there.

Fortunately, for paid search you can use Advertising Analytics to get some paid search keyword search terms.
Here is the URL that goes through setting that up:
https://experienceleague.adobe.com/en/docs/analytics/integration/advertising-analytics/advertising-a... 

This ties the data to the visit in Adobe Analytics and allows you to report on the keywords using actions that occurred on the site.

Thanks,
Dan

[bjoern__koth]

Hi @KarthikH2 

maybe this approach works for you.

I have used the automated approach for clients, but you will need a server that runs the script on a regular basis. I used GitHub Actions for that.

https://www.fullstackanalyst.io/blog/adobe-analytics/import-google-analytics-data-into-adobe-analyti...

[Jennifer_Dungan]

Google stopped including the search keyword in the referrers back in 2016... some search engines may continue to send info, so it really depends on your site's primary source of search traffic... (interestingly, I see some search keywords from mobile google, but the first row of data still works out to 0% of our traffic after rounding....)

As others have said, you can connect your Analytics to your Advertising accounts for your paid ad data, or create a process of importing Keyword data from external sources like Google Search Console.

@bjoern__koth beat me to posting that same blog post lol

However, the setup of such a process isn't insignificant.