Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn more

View all

Sign in to view all badges

Outlook Safe Link Protection Detection in Adobe Analytics

alejalea
Level 1
Level 1

My organization sends weekly marketing emails to millions of customers worldwide. In recent weeks, in our Adobe Analytics reports, we are noticing a significant upward trend (18%+) in traffic originating from 'microsoft.com' domain. Our analysis has concluded that this is traffic is potentially generated by Microsoft's Safe Link Protection feature in Outlook clients (https://docs.microsoft.com/en-us/microsoft-365/security/office-365-security/safe-links?view=o365-wor.... My question is, has anyone had success in setting up a bot detection-type rule to filter out this type of traffic in Analytics without also inadvertently blocking legitimate traffic from Outlook clients?

 

Screen Shot 2021-08-11 at 3.24.55 PM.png

1 Reply
yuhuisg
Community Advisor
Community Advisor

I don't think you can actually filter such traffic out, without also filtering out your legitimate users.

Personally, I'd ignore that line item in the report, in favour of using campaign tracking codes. Then rely on Marketing Channels for reporting.