Materials For Learning Customer Journey Analytics

[Arsenal_74]

All,

Looking for (other than the standard Adobe Documentation) the best sources for learning Customer Journey Analytics. Blogs, posts, materials etc. anything anyone has used which would be useful would be greatly appreciated.

Cheers,

Mark 

[Jennifer_Dungan · Accepted solution]

You might want to check out @FrederikWerner's blog... https://www.fullstackanalyst.io/?s=customer+journey+analytics

He has great content that should walk you through the setup.

[pradeep_07]

CJA Vs AA

https://www.bounteous.com/insights/2023/03/07/customer-journey-analytics-vs-adobe-analytics

[17463626]

Here is another from @FrederikWerner,

https://www.fullstackanalyst.io/blog/adobe-analytics/adobe-customer-journey-analytics-the-big-game-c...