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LinkedIn Traffic Low: Adobe Analytics Vs LinkedIn Analytics


Level 3

Hello, I'm seeing very low traffic when comparing with linkedin analytics with adobe analytics.


Sep 1 to Sep 30:


LinkedIn analytics:


In LinkedIN - Total clicks to the website pages(both organic n paid ) > 14,632 Total Clicks 


Sep 1 to Sep 30:


Adobe Analytics: MySegment


Include: Visitors


Referring Domain = >


Referring Domain = com.linkedin


Referring Domain =


Original Referring Domain = >


Original Referring Domain = com.linkedin


Original Referring Domain =


Occurrences 5298


Why these much of differences? Not sure where I'm missing.  Please let me know.


1 Reply


Community Advisor

Firstly, a click is not equal to a visitor nor a visit. The same person could click the same link more than once over a span of time.

With that aside...

I believe there are some redirects happening between when the user clicks the link in LinkedIn vs when your web page opens. With some browsers, those redirects unfortunately don't forward the original referrer. As a result, AA may most likely read them as not having any referrers, i.e. "Typed/Bookmarked".