How to Track Users Who Add-to-Cart on Their First Product Detail Page View in Adobe Analytics? | Community
Skip to main content
Amruthesh_AG
Community Advisor
Community Advisor
September 30, 2024
Question

How to Track Users Who Add-to-Cart on Their First Product Detail Page View in Adobe Analytics?

  • September 30, 2024
  • 1 reply
  • 1332 views
  1. I am trying to create a report in Adobe Analytics that shows how many users add a product to their cart on their very first Product Detail Page (PDP) view during a session. Essentially, I want to identify users who performed the "Add-to-Cart" action on their first encounter with a product page.

  2.  

    This user exits the site after his first PDP views

    Specifically, I need help with:

    1. How to set up a segment or report that tracks users who add an item to their cart on their first PDP view.

    2. What metrics, dimensions, or events should I be using to accurately capture this data.

    3. Any recommendations on how to visualize this within Adobe Analytics.

    Note: I have implemented prodview and add to cart event in PDP.

     

    I would appreciate any advice or steps to create this segment or report. Thank you in advance!

    @jennifer_dungan 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

bjoern__koth
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 30, 2024

Hi @amruthesh_ag 

I would build a sequiential segment like below, but curious for Jennifer's 2 cents on that.

What do you see in your segment preview if you try to rebuild it?

Cheers from Switzerland!
Amruthesh_AG
Community Advisor
Community Advisor
September 30, 2024

Hi @bjoern__koth 
thanks for your quick reply.
I have tried with segment creation but problem is it is showing the cart addition within the visit.

 

 

bjoern__koth
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 30, 2024

Hi @amruthesh_ag 

usecase 2 I would do in a similar fashion (sorry I must have missed that)

again a sequential visit segment where immedately after the products view no other page view exists.

Sequential segments are sometimes behaving a little weird in AA, curious to hear what @jennifer_dungan has to add.

Cheers from Switzerland!