Adobe Analytics

bobbytrk_29 · 3/24/21

Can anyone share thoughts on how to calculate Average number of pages per visit. ( not page views)

yuhuisg · 3/25/21

Try this:

1. Create a Calculated Metric with this: APPROX COUNT DISTINCT (Page)

2. Create another Calculated Metric with this: the above calculated metric / Visits

yuhuisg · 3/25/21

Try this:

1. Create a Calculated Metric with this: APPROX COUNT DISTINCT (Page)

2. Create another Calculated Metric with this: the above calculated metric / Visits

bobbytrk_29 · 3/25/21

i tried but its not making sense...giving 0.1 as average for a ecommerce website..

yuhuisg · 3/25/21

@bobbytrk_29 What dimension are you reporting with?

bobbytrk_29 · 3/26/21

dimension is page

adobeexplorer1 · 3/27/24

did this end up working for you?

yuhuisg · 3/28/21

@bobbytrk_29well, yes, that is a correct result.

Consider this simple example:

Visit 1: viewed pages in this sequence: A, B, C, A

Visit 2: viewed pages in this sequence: A, B, A, B, D

Pages per Visit for:

Page A = (1 + 1) / 2 = 1

Page B = (1 + 1) / 2 = 1

Page C = (1 + 0) / 2 = 0.5

Page D = (0 + 1) / 2 = 0.5

how to calculate Average number of pages per visit in Adobe