Hi,
I am trying to analyze the impact of different marketing channels / campaigns. I've noticed that a lot of our orders are coming from Direct & Session refresh, making it difficult to determine the drivers of these orders.
I had the idea of using a Flow visualization for orders (purchase event) by marketing channels, so I could see which channel users are first learning about us, and then where they end up falling into eventually.
The problem: when I see the orders # at the last stage of the flow, it shows 5475 orders. However, if I look at a freeform table, and breakdown marketing channel by orders, I see a total of 7,760 orders. What is the reason for this discrepancy? Is this data at least directionally valuable? FYI I am looking at the same date range.
Thank you!
