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Dimension type

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Level 3

Hi All,

What would be the dimension types in Adobe Analytics?

1 Accepted Solution

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Correct answer by
Community Advisor

well then "Standard Dimensions" vs "Custom Dimensions" doesn't really cover what you are asking... since there are many different types of Standard and many types of Custom dimensions.

 

1. Standard Dimensions include basic "prop like" dimensions like

  • Page Name
  • Channel / Site Section
  • Server

2. Extending from "prop" like (i.e. Hit level), you have your hierarchy dimensions (in some documentation listed as deprecated, these are still fully functional and do work in Workspaces...), of which you can have up to 5... these can hold up to 10 Levels of "drill down" classification data

3. Then you have standard dimensions that are "eVar like" such as:

  • Campaign (basically set to Week level attribution on the default settings)

4. Next you have the complex eCommerce dimension, of which you have only 1 like it... the product dimension... this is a complex dimension that allows you to pass each product category, identifier, quantity, price (which will be calculated against the quantity to add to your Revenue metric), the for each product you can pass multiple custom events and multiple custom eVar values to allow you to provide much more in-depth information about the product, or how people found it or multiple different uses.

 

Now, moving onto Custom Dimensions:

1. Props - these are custom properties.. these are set on the hit and only apply where they are set

Props can also be configured to as "lists" (multiple values that will automatically split on the selected delimited, so that each value will be shown in isolation of one another in the reporting) but due to the limited character count available (100 characters) you must be careful when using them or risk data truncation

2. eVars - the are custom conversion dimensions, but due to the increased characters count (255 characters) and the ability to control the expiry, these can also be used the same way as a prop.

eVars have a set expiry, the default is "Visit" but, depending on what the use is, you often want to change that to Hit (to work like a prop), or set it to expire after something like a Purchase event, or nay number of expiry values.

Once the value is set, it will continue to count that value for the user until the expiry is hit (you won't see it in your server requests, but it's processed into each hit on the server level)... if a new value is set, that new value will continue to be set until the expiry

3. Lists - these are three dedicated eVar type dimensions that again allow a list of values to be passed and treated like individual value in the reports... like eVars, you can set a custom expiry... but unlike props configured as lists, a List dimension is not limited to a total characters count... each item in the list is limited to 255 characters each, but you can pass as many items as you need to this dimension

 

I hope this helps

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14 Replies

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Community Advisor

When you say "dimension types" do you mean the various types of dimensions like props, eVars, lists, hierarchies, etc?

 

Or are you asking the value type such as String or Numeric?

Dear @Jennifer_Dungan ,

Thank you for the response.
I was asking about generally how many times of dimensions.

Avatar

Correct answer by
Community Advisor

well then "Standard Dimensions" vs "Custom Dimensions" doesn't really cover what you are asking... since there are many different types of Standard and many types of Custom dimensions.

 

1. Standard Dimensions include basic "prop like" dimensions like

  • Page Name
  • Channel / Site Section
  • Server

2. Extending from "prop" like (i.e. Hit level), you have your hierarchy dimensions (in some documentation listed as deprecated, these are still fully functional and do work in Workspaces...), of which you can have up to 5... these can hold up to 10 Levels of "drill down" classification data

3. Then you have standard dimensions that are "eVar like" such as:

  • Campaign (basically set to Week level attribution on the default settings)

4. Next you have the complex eCommerce dimension, of which you have only 1 like it... the product dimension... this is a complex dimension that allows you to pass each product category, identifier, quantity, price (which will be calculated against the quantity to add to your Revenue metric), the for each product you can pass multiple custom events and multiple custom eVar values to allow you to provide much more in-depth information about the product, or how people found it or multiple different uses.

 

Now, moving onto Custom Dimensions:

1. Props - these are custom properties.. these are set on the hit and only apply where they are set

Props can also be configured to as "lists" (multiple values that will automatically split on the selected delimited, so that each value will be shown in isolation of one another in the reporting) but due to the limited character count available (100 characters) you must be careful when using them or risk data truncation

2. eVars - the are custom conversion dimensions, but due to the increased characters count (255 characters) and the ability to control the expiry, these can also be used the same way as a prop.

eVars have a set expiry, the default is "Visit" but, depending on what the use is, you often want to change that to Hit (to work like a prop), or set it to expire after something like a Purchase event, or nay number of expiry values.

Once the value is set, it will continue to count that value for the user until the expiry is hit (you won't see it in your server requests, but it's processed into each hit on the server level)... if a new value is set, that new value will continue to be set until the expiry

3. Lists - these are three dedicated eVar type dimensions that again allow a list of values to be passed and treated like individual value in the reports... like eVars, you can set a custom expiry... but unlike props configured as lists, a List dimension is not limited to a total characters count... each item in the list is limited to 255 characters each, but you can pass as many items as you need to this dimension

 

I hope this helps

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Community Advisor

Types of Dimensions

There are 3 types of dimensions
1) Default Dimensions
2) Traffic Dimensions

There are 2 types of traffic dimensions
    - 2.1) Default Dimensions
   - 2.2) Custom Dimensions
3) Conversion Dimensions

There are 2 types of Conversion dimensions
  - 3.1) Default Dimensions
  - 3.2) Custom Dimensions

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Community Advisor

This answer make no sense.. there is no such thing as a "Default Traffic Dimension" or a "Default Conversion Dimension"....

 

Traffic (props) and Conversion (eVar) Dimensions are all custom and need to be configured per report suite.... 

 

The standard dimensions are "standard" or "default" and apply to all suites whether they are used or not... and while they may act like Props or eVars, they are considered to be standard dimensions...  

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Level 3

Dear All,

What is the Default Conversion Dimensions in Adobe Analytics?

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Community Advisor

If this is a follow up to your other post: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/dimension-type/td-p/60396...

 

Let's just continue the conversion there...as it's part of that conversation.

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Community Advisor

FYI, I merged this post here to keep the conversation together.

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Community Advisor

Also, on this note.. there is no such thing as a "Default Conversion Dimensions"

 

All "conversion variables" are custom

 

Conversion Variable is another name for an eVar, which all have to be set up by the admin for whatever custom use you need.

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Level 2

Dear All,

What would be the default traffic dimensions provided by the Adobe analytics?

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Community Advisor

FYI, I merged this post here to keep the conversation together.

Avatar

Community Advisor

Also, on this note.. there is no such thing as a "Default Traffic Dimension"

 

All "traffic variables" are custom

 

Traffic Variable is another name for a prop, which all have to be set up by the admin for whatever custom use you need.

 

While there are dimensions that act like Props, those are considered Standard Variables.