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CJA: Calculate Bounce Rate?

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Community Advisor

Hi Community,

 

Can someone give me a way to calculate Bounces & Bounces Rate in CJA specifically? Looking for more of a direct way to define the metrics/filter. This metric is unfortunately not available OOB in CJA but is available in AA.

 

Thanks,

Chetanya Jain

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Community Advisor

This was the closest to achieve the bounces that we are moving ahead with.

ChetanyaJain_0-1711381308964.png

 

 

If anyone have better ideas, please reply.

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Employee

I recently wrote an Experience League blog post about Customer Journey Analytics (CJA) bounces and bounce rate options, including their implications. The article delves into the use of derived fields and calculated metrics, providing illustrative screenshots of the logic. You can read it here: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/calculating-bounces-amp-bounc...