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campaign
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You need to configured your s.campaign to process UTM data.
We use UTMs, so I created Data Elements in my Adobe Launch property for each utm (using query string parameter)
Then I have another rule that concatenates the UTM data into one formatted string in my s.campaign variable (so that I have defined formatting so that the s.campaign can be delimited and split into the proper classifications)... I also use custom eVars set up to a Visit Level attribution per item (there are various reasons why this is important to us, but may not be needed in your case).
You can also set up Marketing Channel rules to process your channels based on UTMs. Marketing Channels Attribution I believe is defaulted to "1 week" but this can be changed if you need it.. but in your Marketing Channels based on the UTMs, you can set your channels, and also define the "tracking code"
One more thing to note... you really should never use UTMs for internal links. If you want to track internal campaigns, you should be setting up custom internal campaign parameters - "ITM" tags. And because this is inside your site, and you already have access to a lot more info about the click, you may not need ALL the same values like source....
https://www.sammyseo.com/utm-tags-on-internal-links/
Correct answer by
You need to configured your s.campaign to process UTM data.
We use UTMs, so I created Data Elements in my Adobe Launch property for each utm (using query string parameter)
Then I have another rule that concatenates the UTM data into one formatted string in my s.campaign variable (so that I have defined formatting so that the s.campaign can be delimited and split into the proper classifications)... I also use custom eVars set up to a Visit Level attribution per item (there are various reasons why this is important to us, but may not be needed in your case).
You can also set up Marketing Channel rules to process your channels based on UTMs. Marketing Channels Attribution I believe is defaulted to "1 week" but this can be changed if you need it.. but in your Marketing Channels based on the UTMs, you can set your channels, and also define the "tracking code"
One more thing to note... you really should never use UTMs for internal links. If you want to track internal campaigns, you should be setting up custom internal campaign parameters - "ITM" tags. And because this is inside your site, and you already have access to a lot more info about the click, you may not need ALL the same values like source....
https://www.sammyseo.com/utm-tags-on-internal-links/
