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Campaign Pathing


Level 1


Been asked to produce a report for client that is a replica that someone else created with no history/links/definitions just an excel.


It basically is a campaign pathing for a particular channel, so has the following fields


Campaign1, Campaign2, Campaign3, Campaign4, Campaign 5, PathLength, FirstCampaign, Last Campaign, TimeBetweenFirst/Last, Orders, Revenue


Campaigns are in the format from AMO not Analytics.

Any thoughts on how we go about setting up this report?




1 Reply



The closest I can think of to this sort of report would be what is documented here under "Multi-Channel - Path Length"