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Adobe Analytics Coffee Break: On Monday, January 30 at 10am PT, the NOAM User Group led by Jennifer Dungan and Jeff Bloomer will be joining us to answer your Analytics related questions. To register and for more information, follow the link to the right.

BlueKai integration to Adobe Analytics


Level 2


I'm attempting to integrate Adobe Analytics with Oracle BlueKai DMP.

Our Adobe Analytics tag creates a global `window.s` object, my question is, how do I ensure my eVar values are captured properly? Do I need to wrap the eVar in a certain syntax for to capture values, or will my tag below automatically capture the values within the 'window.s' object?


<!-- Begin BlueKai Tag in body-->

<script type="text/javascript" src=""></script>

<script type="text/javascript">

window.s = {

eVar10: 'eVar10Value',

eVar112: 'eVar112Value',


if (window.BKTAG !== undefined) {


reportSuiteID: [INSERT_ID],

marketingCloudContainerID: [INSERT_ID],

analyticsVisitorContainerID: [INSERT_ID],



//pass UUIDs for ID swaps using the following syntax:

//bk_addPageCtx('eVar1', 'value');

bk_addPageCtx("eVar1", "'eVar1'");




site_id: [INSERT_ID]

, pixel_limit: 4


function() {



<!-- End BlueKai Tag -->

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