Average time to go from one page to another page? | Community
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r_perroset
Level 2
August 4, 2022
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Average time to go from one page to another page?

  • August 4, 2022
  • 1 reply
  • 2625 views

How do you create a segment that will show you the average time it takes to go from one to another? As and example, what is the average time that it takes customers to go from the product page to the checkout page?  

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Best answer by yuhuisg

You can use the built-in metric, Average Time Spent on Site, to report this. Build a table with your Page as the dimension and this Average Time Spent on Site as the metric.

Despite its name, this metric is really reporting the time spent between dimensional values. See its definition under "'Time spent' metrics" at https://experienceleague.adobe.com/docs/analytics/components/metrics/time-spent.html?lang=en .

1 reply

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
August 5, 2022

You can use the built-in metric, Average Time Spent on Site, to report this. Build a table with your Page as the dimension and this Average Time Spent on Site as the metric.

Despite its name, this metric is really reporting the time spent between dimensional values. See its definition under "'Time spent' metrics" at https://experienceleague.adobe.com/docs/analytics/components/metrics/time-spent.html?lang=en .

    R
    r_perrosetAuthor
    Level 2
    August 5, 2022

    Yuhuisg,

     

    Thanks for the info. I tried that for the two pages I'm interested in and for YTD, I get a total of 17 seconds. 7 seconds for the first page, and 10 seconds for the 2nd page.  Does this mean that on average it takes customers only 7 seconds to go from the first page to the second page?  

    yuhuisg
    Community Advisor
    yuhuisgCommunity Advisor
    Community Advisor
    August 9, 2022

    Thanks for the clarification. Does this mean that the segments I created to identify both pages need to be set at the Hit level instead of at the Visit level? Currently they are set at the Hit level and that is where the 7 seconds is being calculated from. 


    Segments return a filtered set of data that meet your segment's conditions. Then, the Average Time is calculated on that filtered set.

    A visit-level segment would include more data points than a hit-level segment, so the Average Times would be different for both segments. Which one is "correct" ultimately depends on the question that you're trying to answer.

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