Average Time On Site: Time Difference for Custom Page URLs Evar & Month Dimensions

Question

Hi,
 
I'm seeing difference between in the "Avg time on site" metrics data with MONTH wise dimension vs custom EVAR to capture page URLs for the website.
 
Example:-
                         Avg. Time On Site
Month            |  3.30  Minutes
December      |  3.30  Minutes
------------------------------------------
                                             Avg. Time On Site
Custom Evar Page URLs |  1.30 Minutes
Page 1                                |  1.10  Minutes
Page 2                                |  0.20 Minutes
 
Why the "Average Time On Site" giving difference in time range? 
 
Thanks

Jennifer_Dungan · Answer

Average Time on Site is like other dimensions, and therefore depending on the breakdown will reflect differences based on those breakdowns.

For instance, when you look at this against the month, this takes the average time spent in an end-to-end visit for every page.

But, when you do a breakdown by page, it will show you the average time spent on the site (within the visit) on those pages.

Here is some more reading on Average Time on Site:

https://experienceleague.adobe.com/docs/analytics/components/metrics/average-time-on-site.html?lang=en#how-this-metric-is-calculated

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