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Attribution Model

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Level 1

Hi all,

Does anyone know the default attribution model? The information that I've found so far is quite ambiguous, and haven't been able to get a solid answer just yet.

Thanks in advance for your help!

1 Accepted Solution

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Correct answer by
Level 3

Hi,

If I remember correctly Default is Last at evar level.

However it can be changed to First or Linear.

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1 Reply

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Correct answer by
Level 3

Hi,

If I remember correctly Default is Last at evar level.

However it can be changed to First or Linear.