Hi Dan,
Adobe analytics provides you with a comprehensive view of visitor behaviour when they visit your website. This behaviour can be leveraged to increase customer conversion.
With regards to your website, implementing Analytics, for example, would help you to track what pages on your website are driving majority of traffic. So on your site you can understand - in terms of web traffic - the interest being generated for the different services you offer.
In terms of your website, you could - and this is just a brief example - segment visitors to your website on the basis of the pages they visit to understand whether they are looking to buy property or just looking to visit the place as a tourist. Based on the insights from this segmentation, you could create custom marketing campaigns targeted to each one of them.
I've tried to give you a brief overview of the product here but please understand that there's a lot more capabilities that Adobe Analytics offers.
I would encourage you to skim the product help pages here
Please let us know if you have further queries.
Kind Regards
Rahul
