Adobe Analytics - Unique Visitor

Avatar

Avatar

balakumarc29920

Avatar

balakumarc29920

balakumarc29920

07-08-2018

Hi,

I am Bala, I am am working on the digital space for 6 months. I have a query regarding the Adobe Analytics metrics - Unique Visitor.

I have the unique visitor definition from adobe

https://marketing.adobe.com/resources/help/en_US/reference/reports_unique_visitors_v15_dsc.html

But, I would like to know how it captures it, Is there any Unique ID which is used to capture the Unique Visitor o what is the internal logic behind to capture Unique Visitor. We certainly need this clarification as to confirm our numbers.

Ex : We are into Mobile Application, We need to know how many customers has launched the app in their device !. So Does Adobe calculates the Unique Visitor based or any device id /Unique Id or any other internal logic.

It would be great if you could reply asap.

Thanks,

Bala

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar

ursboller

MVP

Total Posts

1.0K

Likes

484

Correct Answer

250

Avatar

ursboller

MVP

Total Posts

1.0K

Likes

484

Correct Answer

250
ursboller
MVP

08-08-2018

Hi Bala

I recommend you read through some of the technical help documents. Here are some links:

Unique Visitors, Visits, and customer behavior

Compare unique visitors and visits

Compare unique visitors across products

Answers (0)